As technology and social media slowly takes over people's everyday life, many people are wearing "mask" and acting fake to please others online, just like a "clown". When somebody is excessively engrossed with everything on the network, living in a fairytale world that they created for themselves, this is the time when they are gradually losing the ability to understand their true self. The "mask: clown" project is an alarm to remind everyone, do not be obsessed in faking a perfect image online, and consequently becoming "blurred"; it is time to jump out of your mobile, come back in reality and look into yourself again.